There’s a school of thought that says that women have an innate need to tame their wild guys. But surely that would defeat the object. There is perhaps a certain kudos attached to having a rock-star style lover all your own. Maybe it does say something about the girl who manages to keep him. Is this bad guy-good girl thing all about empowerment then? It’s worth pondering.

Undeniably there is just something about wild men. But what really makes girls go crazy is the bad guy when he’s being nice. The nice guy is nice all the time. He is nice 24/7. He’s probably even nice in his sleep, bless his little heart. But his acts of sweetness are somehow diluted, because they are the norm, they’re expected. He’s a nice guy right, there’s nothing odd about him bringing you flowers or breakfast in bed. When the bad guy does something soft and sensitive it has seriously high impact.

So, is the man of your dreams a nightmare? Is he demon or darling, or a bit of both? Is he hell or heaven or that indefinably attractive mix of the two?